eMarketer.com just ran an article about a recent survey on teen spending that showed that they are now spending more on food than on clothing. Piper Jaffray’s “Taking Stock with Teens” survey is in it’s 27th year and this is the first time that food has taken the lead.
What’s important for us in the food awareness arena is to note that the bulk of the spending is for lower priced food since teens tend to have limited budgets. So they spend in the so-called “quick service restaurants”, QSRs. Sounds much better than “junk food restaurants, but the name doesn’t change the food.
You can read the whole article here. They don’t mention quality of food since that is not the thrust of the survey.